Johannes terler
- fueled by inspiration -
- My professional experience
PILUM/digital
Co-Founder & CEO | Jan 2020 - Today
Driven by the firm believe that the basic meaning of communication hasn't changed over time, just it's channels and sleeves, I was able to co-establish an entrepreneurial outlet that helps organizations in building meaningful interactions between humans in the digital age.Deeply inspired by the philosophy of the stoics, we a at PILUM/digital believe that the true essence of a successful brand lies in the undiluted communication of ones core values and beliefs - with no reservations. With that in mind we are able to develop, implement and sustain content marketing concepts and campaigns for clients in the field of tourism and transformational travel.
www.pilum.at
Gesäuse CoWorkingOwner & Chief Coffee Maker | Sep 2021 - Today
In our todays world, new hybrid work models become the status quo. In order to fill that need, the idea was born to create a modern CoWorking base as workation refugio - for all that nature-loving digital nomads and home-office sufferers.
Our 240 m² office has an expanse that will make adventure-hunry screenworkers go into boundless raptures. In the heart of Admont, where the Gesäuse National Park perfectly showcases its fascinating power play with wild water and steep rock, our place is based. A shared office with a content marketing agency, a creative and open meeting place, ideal for exchanging ideas and getting together. Desks can be rented for a day, weeks or even a month.
Gesäuse
Head of Marketing | Jan 2020 - Feb 2022
The Gesäuse gives you strength. Literally. We don’t say this because it sounds good or because it is in fashion right now. We say it because it is something that we experience every day with our bodies and minds. The Gesäuse does not provide you with a checklist, the Gesäuse wants to be discovered individually.
As head of marketing for the alpine Austrian destination Gesäuse, I was able to help the team growing the critically acclaimed brand on a broad international level. Hereby the focus lies on the development, supervision and execution of content marketing and brand activation campaigns.
MCI Innsbruck | University of Applied SciencesGuest Lecturer & Mentor | Oct 2021 - Today
As alumnus it's a great honor for me that since October 2021 I have been invited as guest lecturer at my Alma mater, the MCI Innsbruck, where I'm able to share my knowledge and experience in the field of sustainable destination management and content marketing. Additional I'm humble to guide Master students as a mentor throughout their final year at university and support them in taking their steps towards a career as young professional.
University of GrazGuest Lecturer | Oct 2020 - Today
Since October 2020 I'm able to share my knowledge in the field of content marketing and regional development to Master students as guest lecturer at the Institute of Geography and Regional Science.
TOWA. the digital growth company.
Digital Consultant / Director of Business Development | Jun 2015 - Oct 2019
TOWA is internationally renowned digital agency based in Bregenz and Vienna, Austria and Hamburg, Germany that has taken up the cause to guide businesses along their journey in the digital world. Fascinated by creativity, technology and the strong believe that marketing has changed dramatically by the age of digitalization, the company supports an international client base in terms of customized web applications, e-commerce solutions and online marketing.
As digital consultant, I supported key accounts in developing and implementing original and effective digital solutions. From the first draft over the advanced concept to the final realization and the ongoing optimization. In 2017 became director of business development and was from thereon responsible for leading the rapid growth of the company along their journey of international expansion across industry sectors.
Johannes TerlerCommunications Consultant | Sep 2014 - May 2015
From September 2014 to May 2015 I was working independently as a self-employed communications consultant with a special focus on social marketing, branding & PR.
I was very happy that I was able to share my gained knowledge, experience and skills to help businesses in developing and implementing unique communications solutions. The main focus thereby lied on the utilization of the right social marketing tools to attract, keep and grow the fans, users and guests. From the social media basics to sophisticated multi-channel campaigning and community management - bringing like-minded people together was always the key.
spitzar strategy.communicationMarketing Consultant | Mar 2013 - Sep 2014
spitzar was an Austrian-based strategy and communications agency with a broad field of activities across multiple business sectors on an international level, based in Dornbirn.
As consultant in the tourism unit of the agency, my field of responsibility lied the conception, organization and advancement of various strategic communication projects for tourism clients such as hotels, destinations and organizations. Hereby I worked as an essential link between client, project management and creative realization. The projects ranged from strategy development in terms of positioning, branding and theming to diverse online and offline communication solutions.
- MY ACADEMIC EDUCATION
MCI Management Center Innsbruck, AustriaEntrepreneurship & Tourism | Sep 2011 - Sep 2013
Degree: Master of Arts in Business
Major: Marketing in Tourism
Specialization: Destination Management, Architecture in Tourism
Master Thesis: Diversification as a solution to overcome seasonality in alpine destinations
Program Language: English
IMC University of Applied Sciences Krems, AustriaTourism & Leisure Management | Sep 2007 - Jul 2010
Degree: Bachelor of Arts in Business
Specialization: Sports & Event Tourism, Nature Tourism
Bachelor Thesis: The critical success factors of search engine marketing for tour operators on the example of TUI Austria
Program Language: English
Lapland University of Applied Sciences Rovaniemi, FinlandTourism & Hospitality Sep 2008 - Dec 2008Exchange Semester - My Skills & Interests
LanguagesGerman Native
English Business Fluent
Spanish Advanced Knowledge
French Basic Knowledge
Finnish Travel Knowledge
Software
Asana
Meister Suite
Meta Business Manager
G Suite
Wordpress
...
InterestsTraveling New World Conqueror
Photography Aspiring Amateur
Tech Biz Avid Follower
New Media Viral Explorer
Mountain Lover
- Get in touch with me
Email
LinkedIn
+43 676 37 19 427
