« Do not assume that the partition between

    the possible and impossible is permanent. »

    Lev Shestov


  • Hi. I'm Johannes.

    A 35-years old humanist with a passion
    for putting creative ideas into impactful actions.



    I believe that ...

    ... the goal of all communications is to bring people closer together.
    ... the creation of innovative solutions demands the disruption of the status quo.

    ... change is the only constant.



  • My Fuel






  • What keeps my engine running

    Along my life's journey filled with new beginnings, inspiring encounters, incredible victories and painful defeats, I was able to define what I call 'my fuel for success' based on the 5 C's from above.
    The basis constitutes an insatiable hunger for new knowledge, without which creativity as an open-ended process cannot prosper. The outcome is the idea, however it needs dedication and a sense of responsibility so it can be transformed into action.
    This action will only be successful, if made understandable and meaningful to others, what eventually leads to the connection of like-minded people, that share the same ideology.
    The essence of this philosophy is the idea that the initial spark as well as the highest achievable goal have the same name:

    ... and that is what keeps my engine running.
  • The

    most important source of knowledge is experience.

  • My professional experience


    Co-Founder & CEO | Jan 2020 - Today

    Driven by the firm believe that the basic meaning of communication hasn't changed over time, just it's channels and sleeves, I was able to co-establish an entrepreneurial outlet that helps organizations in building meaningful interactions between humans in the digital age.
    Deeply inspired by the philosophy of the stoics, we a at PILUM/digital believe that the true essence of a successful brand lies in the undiluted communication of ones core values and beliefs - with no reservations. With that in mind we are able to develop, implement and sustain content marketing concepts and campaigns for clients in the field of tourism and transformational travel.


    Gesäuse CoWorking

    Owner & Chief Coffee Maker | Sep 2021 - Today

    In our todays world, new hybrid work models become the status quo. In order to fill that need, the idea was born to create a modern CoWorking base as workation refugio - for all that nature-loving digital nomads and home-office sufferers.


    Our 240 m² office has an expanse that will make adventure-hunry screenworkers go into boundless raptures. In the heart of Admont, where the Gesäuse National Park perfectly showcases its fascinating power play with wild water and steep rock, our place is based. A shared office with a content marketing agency, a creative and open meeting place, ideal for exchanging ideas and getting together. Desks can be rented for a day, weeks or even a month.





    Head of Marketing | Jan 2020 - Feb 2022

    The Gesäuse gives you strength. Literally. We don’t say this because it sounds good or because it is in fashion right now. We say it because it is something that we experience every day with our bodies and minds. The Gesäuse does not provide you with a checklist, the Gesäuse wants to be discovered individually.


    As head of marketing for the alpine Austrian destination Gesäuse, I was able to help the team growing the critically acclaimed brand on a broad international level. Hereby the focus lies on the development, supervision and execution of content marketing and brand activation campaigns.



    MCI Innsbruck | University of Applied Sciences

    Guest Lecturer & Mentor | Oct 2021 - Today

    As alumnus it's a great honor for me that since October 2021 I have been invited as guest lecturer at my Alma mater, the MCI Innsbruck, where I'm able to share my knowledge and experience in the field of sustainable destination management and content marketing. Additional I'm humble to guide Master students as a mentor throughout their final year at university and support them in taking their steps towards a career as young professional.

    University of Graz

    Guest Lecturer | Oct 2020 - Today

    Since October 2020 I'm able to share my knowledge in the field of content marketing and regional development to Master students as guest lecturer at the Institute of Geography and Regional Science.

    TOWA. the digital growth company.

    Digital Consultant / Director of Business Development  | Jun 2015 - Oct 2019

    TOWA is internationally renowned digital agency based in Bregenz and Vienna, Austria and Hamburg, Germany that has taken up the cause to guide businesses along their journey in the digital world. Fascinated by creativity, technology and the strong believe that marketing has changed dramatically by the age of digitalization, the company supports an international client base in terms of customized web applications, e-commerce solutions and online marketing.

    As digital consultant, I supported key accounts in developing and implementing original and effective digital solutions. From the first draft over the advanced concept to the final realization and the ongoing optimization. In 2017 became director of business development and was from thereon responsible for leading the rapid growth of the company along their journey of international expansion across industry sectors.



    Johannes Terler

    Communications Consultant | Sep 2014 - May 2015

    From September 2014 to May 2015 I was working independently as a self-employed communications consultant with a special focus on social marketing, branding & PR.

    I was very happy that I was able to share my gained knowledge, experience and skills to help businesses in developing and implementing unique communications solutions. The main focus thereby lied on the utilization of the right social marketing tools to attract, keep and grow the fans, users and guests. From the social media basics to sophisticated multi-channel campaigning and community management - bringing like-minded people together was always the key.

    spitzar strategy.communication

    Marketing Consultant | Mar 2013 - Sep 2014

    spitzar was an Austrian-based strategy and communications agency with a broad field of activities across multiple business sectors on an international level, based in Dornbirn.


    As consultant in the tourism unit of the agency, my field of responsibility lied the conception, organization and advancement of various strategic communication projects for tourism clients such as hotels, destinations and organizations. Hereby I worked as an essential link between client, project management and creative realization. The projects ranged from strategy development in terms of positioning, branding and theming to diverse online and offline communication solutions.


  • Once

    you have developed a passion for learning, you will never cease to grow.


    MCI Management Center Innsbruck, Austria

    Entrepreneurship & Tourism | Sep 2011 - Sep 2013

    Degree: Master of Arts in Business

    Major: Marketing in Tourism

    Specialization: Destination Management, Architecture in Tourism

    Master Thesis: Diversification as a solution to overcome seasonality in alpine destinations

    Program Language: English

    IMC University of Applied Sciences Krems, Austria

    Tourism & Leisure Management | Sep 2007 - Jul 2010

    Degree: Bachelor of Arts in Business
    Specialization: Sports & Event Tourism, Nature Tourism
    Bachelor Thesis: The critical success factors of search engine marketing for tour operators on the example of TUI Austria
    Program Language: English

    Lapland University of Applied Sciences Rovaniemi, Finland

    Tourism & Hospitality  Sep 2008 - Dec 2008
    Exchange Semester
  • strive

    for continuous improvement, instead of perfection.

  • My Skills & Interests



    German Native

    English Business Fluent

    Spanish Advanced Knowledge

    French Basic Knowledge

    Finnish Travel Knowledge




    Meister Suite

    Meta Business Manager

    G Suite





    Traveling New World Conqueror

    Photography Aspiring Amateur

    Tech Biz Avid Follower

    New Media Viral Explorer

    Mountain Lover

  • People say that I'm ...









  • So if you are looking for ...

    ... a sparking idea

    ... a creative ignition

    ... a new inspirational lighter


  • Get in touch with me



    +43 676 37 19 427